GreenPointe Developers will build upon its trusted reputation for exceptional master-planned communities along the east coast of Florida with the arrival of Wylder. This 1,970-acre community in Port St Lucie will feature breathtaking natural beauty and offer a broad spectrum of residences and lifestyle amenities for every age and stage of life.
With its coveted Treasure Coast location and abundance of active adult communities, Port St. Lucie has become one of the fastest-growing markets in the state. While the area was once home to a largely senior market, the combination of the post-pandemic migration, improved school rankings, nearby employment centers, and shift to remote work has rejuvenated the area for families and the multi-generational market. Cotton & Company was tasked with developing a name and brand for the community that would home in on this new market and invite interest in the Florida lifestyle. Before construction had even begun, Cotton created a multi-layered brand personality and produced a website that spoke to many generations. Strategic social media and programmatic digital marketing stimulated the interest and enthusiasm needed to welcome more markets to Wylder.
With its coveted Treasure Coast location and abundance of active adult communities, Port St. Lucie has become one of the fastest-growing markets in the state. While the area was once home to a largely senior market, the combination of the post-pandemic migration, improved school rankings, nearby employment centers, and shift to remote work has rejuvenated the area for families and the multi-generational market. Cotton & Company was tasked with developing a name and brand for the community that would home in on this new market and invite interest in the Florida lifestyle. Before construction had even begun, Cotton created a multi-layered brand personality and produced a website that spoke to many generations. Strategic social media and programmatic digital marketing stimulated the interest and enthusiasm needed to welcome more markets to Wylder.
